Privacy policy

Introduction

This Privacy Policy explains how 7 Hertz AVL Trading L.L.C ("7Hertz", "we", "us" or "our") collects, uses and discloses your personal information when you visit our website (the "Site"), buy from us, or otherwise contact us (together, the "Services"). "You" means any user of the Services, including customers, website visitors and anyone whose information we collect under this policy.

Please read this policy carefully.

Last updated: 1 October 2026

Changes to this Privacy Policy

We may update this policy to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised policy on the Site, update the "Last updated" date, and take any other steps the law requires.

What Personal Information We Collect

"Personal information" means any information that identifies, relates to, describes or can be linked to you. What we collect depends on how you use the Services.

Information you give us directly

• Contact details: your name, address, phone number and email.
• Order information: billing and shipping address, payment confirmation, email and phone number.
• Account information: username, password, security questions and other details used to secure your account.
• Customer support information: anything you choose to include when you message, call or email us, including warranty, repair or product enquiries.

You may choose not to give us some information, but certain features (such as checkout or your account) may then be unavailable.

Information collected automatically ("Usage Data")

We and our partners use cookies, pixels and similar technologies ("Cookies") to collect information about how you use the Site. This includes device and browser details, network connection, IP address, pages viewed and other interactions with the Services.

Information from third parties

• Providers that run our Site and online store, such as Shopify.
• Payment processors, which collect card or bank details and billing address to process your payment and fulfil your order.
• Shipping and delivery partners, which may share delivery status and confirmation.
• Advertising and analytics partners, which collect data when you visit the Site, open our emails or interact with our ads.

We treat information from third parties in line with this policy.

How We Use Your Personal Information

• Providing products and services: to process payments, fulfil and ship orders, manage your account, handle returns, exchanges and warranty claims, and send you order and account notifications.
• Marketing and advertising: to send promotional messages by email, SMS, WhatsApp or post, and to show you relevant ads on our Site and elsewhere. Where the law requires it, we do this only with your consent, and you can opt out at any time.
• Security and fraud prevention: to detect, investigate and act on fraudulent, illegal or malicious activity. Please keep your account credentials private and contact us straight away if you think your account has been compromised.
• Customer support and improvement: to answer your questions, provide support and improve our products and Services.
• Legal and compliance: to meet legal, tax and accounting obligations, enforce our terms, and protect our rights and those of our customers.

If you are in the European Economic Area, we rely on performance of a contract, our legitimate interests, your consent or legal obligation as the legal basis for each use, as applicable under Article 6 GDPR.

Cookies

We use Cookies to run and improve the Site, remember your cart and preferences, and understand how visitors use the Services. We may also let third-party partners place Cookies to tailor products and advertising on our Site and other websites. For details of the Cookies used by our store platform, see Shopify's cookie policy.

Most browsers accept Cookies by default, but you can remove or block them in your browser settings. Blocking Cookies may stop some features, such as your cart or checkout, from working properly.

Our Site recognizes the Global Privacy Control (GPC) signal. If your browser sends it, we will treat it as a request to opt out of sharing for targeted advertising for that browser or device. We do not respond to other "Do Not Track" signals.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties to fulfil our contract with you, for legitimate business purposes and for other reasons described in this policy. These circumstances may include:

• Service providers who work on our behalf, such as IT and hosting, payment processing, analytics, customer support, cloud storage, fulfilment, courier and delivery.
• Brands and authorized service centers, where needed to process a warranty claim or repair you requested.
• Marketing partners, to provide services and show you advertising. They use your information under their own privacy notices.
• At your direction or with your consent, for example when you use social media login or sharing features.
• Our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• Legal and business reasons, such as a merger, acquisition or restructuring, responding to lawful requests from UAE or other authorities, enforcing our terms, or protecting our rights and the rights of others.

We do not use or disclose sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may link to websites and platforms run by others, such as brand pages or social media. We are not responsible for their privacy or security practices, so please review their policies. Anything you post publicly, including on our social media pages, may be visible to others. A link does not mean we endorse that site.

Children's Data

The Services are not intended for children, and we do not knowingly collect their personal information.

Security and Retention

We use reasonable technical and organizational measures to protect your information, but no system is completely secure and information sent over the internet may not be safe in transit. Please do not send sensitive information through insecure channels.

How long we keep your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce our contracts and policies.

Your Rights

Depending on where you live, you may have some or all of these rights. They are not absolute and may apply only in certain circumstances.

• Access: ask what personal information we hold about you and how we use and share it.
• Correction: ask us to correct inaccurate or incomplete information.
• Deletion: ask us to delete your personal information.
• Portability: receive a copy of your information and ask us to transfer it to another party.
• Restriction or objection: ask us to stop or limit certain processing, including direct marketing.
• Opt out of targeted advertising: ask us not to share your information for targeted ads.
• Withdraw consent: where we rely on your consent, withdraw it at any time.
• Appeal: if we decline your request, reply to our decision to appeal it.
• Marketing preferences: unsubscribe using the link in our emails. We will still send order and account messages.

To use these rights, contact us using the details below. We may ask you to verify your identity first. You may appoint an authorized agent, who must show proof of your authorization. We will not treat you differently for exercising your rights, and we will respond within the time the law requires.

Complaints

If you have a complaint about how we handle your personal information, contact us first. If you are not satisfied with our response, you may complain to your local data protection authority. In the EEA, you can contact your national supervisory authority.

International Transfers

We and our service providers may store and process your information outside the country where you live, including outside the UAE. When we do, we take steps required by law to protect it, such as transferring only to countries with adequate protection or using contractual safeguards like the European Commission's Standard Contractual Clauses.

Contact Us

For questions about this policy or our privacy practices, or to exercise your rights, contact us:

• Company: 7 Hertz AVL Trading L.L.C (Trade Licence No. 1643152)
• Email: info@7hz.com
• Phone: +971 4 379 3259
• Address: Industrial Unit Phase 1, Unit #10, Dubai Silicon Oasis, Dubai, United Arab Emirates

Unless stated otherwise, 7Hertz is the data controller of your personal information for the purposes of applicable data protection laws.